Workshops for Sales & Marketing Professionals

Your company’s success is a direct result of customer relationships, smart sales strategies, and a well-equipped sales force. Investing in the sales function with ROI tools and financial insight allows today’s sales professional to go far beyond the traditional ‘features and benefits’ sell. Often the potential customer’s decision to order your products or services is not in the context of another competitor but is instead impacted by other financially evaluated opportunities within their company.

As a result, the most successful salespeople generally are “financially savvy” and can show a viable business proposition to potential customers. You’ve got to know how to quantify the value based benefits of your product or service and feel comfortable answering financially based questions.

This workshop offers exactly what you need to from ROI to TCO to NPV and IRR, and teaches you the concepts, tools and techniques that can help you increase sales, revenue and market share.

Who Should Attend

Sales and Marketing professionals, in all industries, in both the public & private sectors should attend.

How You Will Benefit

  • Understand and explain ROI, NPV and other financial metrics (e.g., TCO, Payback, IRR)
  • Gain confidence in how to investigate customer requirements and properly use the results
  • Learn how to conduct an ROI analysis and run “what-if” scenarios to gain internal buy-in
  • Effectively reduce your customer’s “no decision” rate by 25%
  • Easily handle skepticism and price objections (e.g., “Your competition is priced lower.”)
  • Find out how to reduce sales cycles by more than 20% with effective ROI closing techniques

What You Will Master

Effectively quantify the benefits of your product or service into four customer relevant categories.

  • Labor Savings
  • Capital Expense Reductions
  • Productivity Benefits
  • Business Benefits

Total Fee

1 day workshop (at your location) for only $4,800! No additional costs- all inclusive for up to 12 attendees (works out to only $400 per person).

We also have live training that we do online (using GoToMeeting) where you can get 2, 4, or 8 hour custom classes or modules for even less

For more information, contact us toll free at 1-877-ROI-Calc (1-877-764-2252) or email us at info@roi-calc.com