Let's first look at it from your client's perspective. Most clients want to know the payoff of a consulting project. Our ROI-Calc calculators provide a systematic way to develop a balanced perspective on the success of your consulting projects. Clients can use your calculator to see the proposed monetary payoff of your services and to examine cost versus benefit, and that can be used by you as a strategic marketing tool.
There is more of a demand for measuring ROI for consulting today than in the past. This is because of the high cost for consulting projects and because consulting has a tarnished image from criticisms and even animosity towards consultants.
It doesn't help that criticism of consultants has been brought to public attention by books such as Consulting Demons and Dangerous Company, as well as by the comic strip Dilbert.
Integrating ROI and the other measures into a consulting project creates a stronger relationship between client and consultant because there is more demand for greater accountability for consulting results. Although clients may not know if it's feasible to determine ROI specifically for consulting interventions, they are asking for it more and more. This is not surprising given that expenditures for consulting projects can be huge.
Even if you are adding value, telling a client that you don't know what effect you had or will have is not a good response these days.
For more information, contact us toll free at 1-877-ROI-Calc (1-877-764-2252) or email us at info@roi-calc.com